PEN TO PARCHMENT WEB CONTENT MANAGEMENT PLAN

Deliverables: Web copy, up to 450 words per page

Services/Costs Included: 

Preparatory Work and Communication

Kick-off call to establish project goals

Review of up to 4,000 words of client-supplied background material

Conferences as needed to assess project goals and progress

Identification of copy angle and main topic points for each page

Assessment of competitors’ sites/marketing material, if necessary

Copy research into product/service specifics, etc.

Journalistic inquiry into style preferences and copy points

Research for background information, statistics and facts, as necessary

 

Copywriting

100% custom copy

SEO keywords and META tags per request

All rights to copy retained by client

 

Project Management and Consulting

 

Marketing consulting for Internet marketing campaigns, as needed Collaboration with client’s website designer and SEO for turnkey process Usability suggestions for navigation and content organization, as needed

 

Edits and Proofreading

Three rounds of proofreading services

Review of completed material by two copywriters

Two rounds of client-requested copy edits, as needed

 

Total Cost: First page, per site: $250 Each additional page, per site: $125

 

Notes: Quote also assumes minimal research (up to 4,000 words of client-supplied material) and two rounds of client-requested copy edits. Additional edits and/or research may need to be quoted separately.

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